Skip to content
Lucknowi Pehnawa · Handcrafted detail. Thoughtfully chosen.
Explore Awadhkari

Lucknowi Pehnawa

Sustainability & Our Artisan Story

The grace of Awadh, carried forward in every carefully made piece.

A close look at Chikankari handwork

Heritage Craftsmanship, Timeless Values

Every piece from Awadhkari tells a story—one woven through 400 years of Lucknowi chikankari tradition, sustained by the skilled hands of artisan embroiderers in Lucknow, and rooted in values that honor both people and planet.

The Art of Chikankari: A Living Heritage

Chikankari embroidery has been practiced in Lucknow since the Mughal era, passed down through generations of artisans who have perfected this delicate craft. Each stitch—whether jaali, murri, or phanda—is executed by hand, preserving a cultural legacy that defines Uttar Pradesh's artistic identity.

When you wear chikankari, you're not just wearing a garment. You're carrying forward centuries of tradition, supporting the artisan communities who keep this heritage alive, and choosing craftsmanship over mass production.

Slow Fashion, Lasting Impact

In a world of fast fashion and disposable trends, we believe in creating pieces that last—garments designed to be worn, loved, and passed down through generations.

  • Quality Over Quantity: Each kurta, palazzo, or co-ord set is hand-embroidered with meticulous attention to detail, ensuring durability and timeless appeal.
  • Investment Pieces: Our designs transcend seasonal trends. A well-made chikankari kurta is as relevant today as it will be a decade from now.
  • Multi-Generational Wear: With proper care, chikankari garments can be treasured heirlooms, carrying stories and memories across generations.

Our Artisan Partnerships

Behind every piece is an artisan whose skill, patience, and creativity bring our designs to life. We work directly with embroidery artisans in Lucknow—many of whom learned this craft from their mothers and grandmothers—to ensure fair wages, dignified working conditions, and respect for their expertise.

Each garment can take days or even weeks to complete, depending on the intricacy of the embroidery. This isn't just labor; it's artistry. By choosing Awadhkari, you're directly supporting these skilled craftspeople and helping preserve a livelihood that sustains entire families and communities.

"Every stitch is a prayer, every pattern a piece of our soul. When someone wears our work, they carry our tradition forward." — An artisan partner from Lucknow

Environmental Responsibility

Handcrafted fashion is inherently sustainable. Here's how chikankari honors the earth:

  • Low Carbon Footprint: Hand embroidery requires no industrial machinery, no mass production lines, and minimal energy consumption.
  • Zero-Waste Craft: Traditional techniques produce little to no waste. Every thread, every fabric scrap is valued and used thoughtfully.
  • Natural, Breathable Fabrics: We prioritize cotton, modal, chanderi, and other natural fibers that are gentle on skin and biodegradable.
  • No Overproduction: We create mindfully, avoiding the excess inventory and waste that plague fast fashion.

Care & Longevity

To ensure your chikankari pieces last for decades, follow these simple care guidelines:

  • Hand wash or gentle machine wash in cold water with mild detergent
  • Avoid harsh chemicals and bleach that can damage delicate embroidery
  • Dry in shade to preserve fabric color and integrity
  • Iron on reverse side to protect embroidery threads
  • Store in breathable cotton bags to prevent moisture and yellowing

With love and care, your chikankari garments will remain beautiful for years—even generations—to come.

Our Commitment

At Awadhkari, sustainability isn't a marketing trend. It's embedded in the very craft we celebrate. By choosing hand-embroidered, artisan-made clothing, you're making a conscious choice—for quality, for heritage, for the artisans who create with their hands, and for a more thoughtful approach to fashion.

Thank you for being part of this journey.

Explore Our Collections | Our Story | Read our Blogs |

Offers & coupons

Choose an offer or enter your code. Eligibility and offer combinations are confirmed at checkout.

Coupon codes

Order-value offers

Orders ₹1499+
5% off
Orders ₹2999+
10% off
Orders ₹4999+
15% off

Minimum spend applies. Some offers may require their own code. Checkout confirms eligibility and combinations.

More pieces, more savings

Buy 2 or more
10% off
Buy 3 or more
12% off
Buy 5 or more
15% off

Minimum item quantities apply. Some offers may require their own code. Checkout confirms eligibility and combinations.

Delivery offer

Free shipping · India

Checkout confirms the eligible address and shipping method.